Sword Minttulip Ltd

With the acquisition of Minttulip Ltd by the Sword Group, the Minttulip brand needed to be aligned to the parent organisation. Sword Group do not have in-house designers and rarely seek design assistance from external studios, meaning our design team had the chance to retain some of our original aesthetic and guide the transition. We created brand guidelines in-line with Sword’s guidelines but with extra wiggle room for our more illustrative approach.