Definition Rebrand 2025
As Definition’s Senior Designer, I was given the opportunity to head the agency’s rebrand. From early ideation and stakeholder meetings, myself and my Creative Director had a clear steer on what we wanted to say with our new look.
And from that point on, it became my project to create the new logo, design the visual identity, test the brand, design and develop the new website, construct and manage the internal and external material. With help from my creative team and some talented copywriters. This is what we delivered:
