Correlation vs Causation

The age old question…

A client came to us wanting to run a campaign to raise awareness of their report on the subject as it pertains to first party digital analytics.

The idea of playing with (and subverting) the ‘what you see it what you get’ phrase paid off during the creative concepts as the client loved the route.

I developed a suite of creatives playing with perception to emphasise their report findings and bring a bold, colourful design to their campaign and working them back in to their report.