Forestry Stewardship Council

Getting to work with such a prolific brand that is a genuine force for good was incredible. They have several workstreams, tools and products, but his campaign was aimed to generate awareness for their product ‘Verified Impact’.

We wanted to show the data behind every step of a products life by tying it directly back to it’s origin. The idea of a ‘matrix style’ effect came up very early and we were able to capitalise on their incredible photography collection to create some up-close visuals of that data footprint.